The Snapchat logo is a distinctive white ghost icon set against a black background. This simple yet recognizable design embodies the app's fun and transient characteristics. The ghost, often referred to as the 'Snapchat ghost,' has become synonymous with the platform's identity. Snapchat is known for its disappearing content and creative filters, making it a popular choice among users looking for a unique social media experience. The logo's minimalist design contributes to its broad appeal and ease of recognition. As a result, the Snapchat ghost has become an iconic symbol in the world of social media.