The MOM brand identity is centered around a heartwarming logo that incorporates a stylized heart and flower. The logo features the word 'mom' in dark green letters, with a pink heart replacing the 'o'. A white flower with a yellow stem is cleverly integrated into the heart, adding a touch of elegance and sophistication. The logo is set against a white oval background with a pink border, creating a visually appealing contrast. The overall design exudes a sense of love, care, and nurturing, making it perfect for a brand that values motherhood and family.